Hey Reader,

Most people don’t actually want systems.

They want the vibe of being on top of things. The illusion that because they posted something smart-sounding and their Stripe balance isn’t shouting “whomp whomp,” that everything is fine.

But let’s be honest.

Most of us are duct-taping it. Making “decisions” based on gut feelings, random engagement spikes, and whatever that one client said on a call last week. Pretending it’s strategy when really, it’s just panic with a Canva template.

You’re not lazy. You’re not flaky. You’re just… guessing. And you’re exhausted because of it.

I’m not judging. I’m with you. I used to avoid systems like I now avoid opening letters marked “HMRC.” (Hi, Racheal. I know. I’ll sort it.)

Because looking under the hood might confirm the thing we’re low-key afraid of: That we’re not actually doing as well as we feel. That our content isn’t converting. That Stripe isn’t lying, it just doesn’t have the full story.

But here’s the bit no one tells you:

Systems don’t make you boring. They make you bankable.

They let your chaotic brain breathe. They let you reuse good ideas without turning into a one-hit wonder on a slow content decline. They let you log in on a random Tuesday, look at your backend, and go: “Oh. That’s what’s working. That’s where the money is. That’s what I’m saying next.”

If opening Stripe makes you wince? You don’t need a pep talk. You need information.

And no, writing another email from scratch or repurposing your own threads at 11pm doesn’t count as a plan. It’s content roulette. It’s vibes-based forecasting. It’s burnout in a trench coat pretending to be productivity.

I built my business so I could sleep in, ignore email guilt-free, and never have to wear a bra or say the word “synergy” again.

But I also wanted to make serious money, in a way that didn’t make my brain hate me.

You can have both. Pyjamas and precision. Shameless creativity and a system that tells you what’s working, so you don’t have to wonder.

If that’s what you’re after, you’re in the right place. Stick around. I’ll show you how I do it.

Speak soon

Zoë x