Hey Reader, The wonderful thing about running an online service business is that there aren't really any rules. There are things that some people might say you can't do, like run a group programme for 4 people (I did this in 2020), or have a podcast that is private (helloooo 10ish) but usually they are saying that because they are parroting what someone else "higher up" than them has told them to do. I like being experimental and trying new things so that I can confidently say to my clients...
9 months ago • 3 min read
Hey Reader, Are you asking regularly for feedback? I know it can call to our very worst fears, wanting to know what people think. But in reality - it's going to enhance everything you do. I have rarely been asked for feedback in any of the things I have taken part in. Which is a shame as I think often it would have helped the course creator make things better. Example... For my experimental 100 reps from September to December 2023 I put together a coworking calendar which held space for 100...
9 months ago • 3 min read
Hey Reader, Remember four years ago when we hadn’t heard of C***d-19, pandemics were things that happened in video games and no one knew that you could sing happy birthday when washing your hands? 2020 took it’s toll on everyone, and as a result I declared that in 2021 my word of the year would be selfish. I started saying no to the things that I felt obliged to do, I declined voice notes and DMs, I explained I didn’t like hugs and also left gatherings when I wanted to without feeling guilty....
9 months ago • 1 min read
Hey Reader, I watched Home Alone 2 at the weekend and I realised it was probably only the third or 4th time that I have watched it. Shocking right? I mean shocking might be stretching it but I didn't realise that I hadn't seen it loads until I started watching it. I think that I always start with number one, and then just don't progress to number two. I don't know why as it is a great film! There's a part where the McAllisters are in Miami in a hotel room waiting for news of where Kevin might...
10 months ago • 2 min read
Hi Reader, I have been quietly emailing the Do the Effing Work waitlist for a week, and 40 amazing founding members are in for the next three months. I intentionally wanted to do this, so that those people that are really interested had a good opportunity to join. I'll share more about this strategy in the future no doubt, but now it's time to open the doors to you too! I'm nervous, bubbling, excited and POSITIVELY FIZZING to present this community to you. Let me remind you of what I have set...
10 months ago • 1 min read
Hey Reader, Last week on my retreat we had the space "safely uncomfortable" and I want to bring that to Do the Effing Work. You see, getting uncomfortable is where the real growth happens. And ultimately I want this community to be about growth. In the kick off call on Monday I will be sharing my community guidelines, where the following is written: Supporting clients as they have their hot seat, but not offering advice while they are there, unless they ask for it directly due to your...
10 months ago • 1 min read
Hey Reader, i have an apology to make to you... I've been banging on about 6 figure mindset and all the things multi six and seven figure earners do and don't do on based on two possibly incorrect assumptions... 1) that you know I mean to speak to those who aren't yet at 6 figures and 2) you want to reach 6 figures. So let's start with the first assumption. Unfortunately for me and my not so clear messaging, I've had more messages than I would like asking if they can still join Do the Effing...
10 months ago • 1 min read
Hey Reader, What's the old saying - there are no new ideas, just new ways to present them. Innovation is a passion of mine and is represented in Do the Effing Work through the core value of change. Problem with innovation is that it only works when you are moving forward. Innovation cannot happen in a static environment. The core of Do the Effing Work is just that - do the work, reap the rewards. What are the rewards? It might be more time; maybe you want to work a 3 day week as you end 2024....
10 months ago • 1 min read
Hey Reader, Isn't it exciting when you have a new idea and you can't wait to just get selling? I am not one for a slow burn - I want the glory now dammit! So this way of launching Do the Effing Work has been a bit torturous if I am honest! One person, one problem, one piece of content. Today's problem? Well it is one that everyone I know has faced - zero sales. Even the big names suffer from this, and slowly fade that service away never to be seen again (or just get it launched under a new...
10 months ago • 1 min read