You're smarter than this

Hey Reader, You're probably creating content for the wrong people. I know, I know. You've been told to "know your audience" a million times. But here's what nobody mentions - you're likely optimising for the people who engage with your content, not the people who actually buy from you. Your Instagram stories get hundreds of views. Your posts get tons of comments. People DM you saying "this is exactly what I needed to hear!" So why anytime you're selling anything does it still feeling like...