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Hey Reader, A client I worked with over a year ago got back in touch. She saw my move into Airtable and wanted to work together again. She told me she’d “paid me a lot of money last time without much to show for it” and now had a clearer idea of what she needed. 🚩 Immediate red flag. 🚩 I went back through our old comms, because, honestly, I wondered if I had let things slide. When I crawled through our emails I saw that she had repeatedly canceled calls, ghosted emails, and then just… disappeared. There was still half a contract left, but she wasn’t showing up. And I can’t do my job if someone won’t let me. So when she told me she was still in the same mess, I wasn’t surprised. She was still hiring cheap VAs from the Philippines, expecting them to read her mind, then firing them when they didn’t magically know what she wanted. She was trying to be hands-off but micromanaging the wrong pieces. And this time she wanted me to be the bridge between her and her team, without fixing the actual problem. Here’s the thing: >>> If you don’t have a system, hiring help doesn’t fix the problem. It just spreads the overwhelm <<< She was still in the same loop: doing everything, jumping from idea to idea, with no clear direction. No system to anchor her. No clarity on what was actually making her money. And this is what so many business owners get wrong. They think a VA will fix their backend. But unless you have a system in place, all you’re doing is paying someone else to drown in the same chaos. Dream Dashboards stops that cycle. It doesn’t just “organise” things, it removes the mental load. It gives you a clear, structured, automated way of running your business that works, whether it’s just you, a VA, or a whole team. Before you hire another VA to “fix” things, let’s actually fix them. What's the biggest mishire you attempted to make? For me it was a VA who wasn't even a VA because I felt bad....another story for another day. Speak soon Zx
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I'm Zoë. I run Falling Forwards Ltd. I write Booked By Friday, a weekly email that lands every Sunday with one specific action you can take that week to land a paid booking by Friday from people already in your world. Past clients, lapsed buyers, the lead who said "not yet" three months ago. If you sell services and your calendar's lighter than you'd like, that's the inbox you want to be in.
Something new from me. Booked By Friday is a weekly series. Here's what it is and where to sign up. A new thing · Booked By Friday · opt in inside What's new Booked By Friday. I've started a weekly email series called Booked By Friday. It lands every Sunday with one specific action you can take that week to land a paid booking by Friday. From people already in your world, not from chasing strangers. Each email gives you the action and the reason it works. Some weeks the action is a single...
Time to put it in one place so you can decide if it's for you or it's not. Who it's for Service providers and online business owners who've already bought the courses, watched the masterclasses, screenshotted the Instagram carousels, and still aren't doing the reps that produce repeat revenue. You don't have a knowing problem. You have a doing problem. If that landed, keep reading. What it is An inaugural 8 week round of whar will be a 90 Day membership. One cohort, moving through it...
SUNDAY SCORES STOP TRYING TO IMPRESS STRANGERS Sunday Scores where every Sunday I send one real thing about getting booked from the people already in your world. Last year I made six figures. I did not run a launch. I did not grow my audience. I did not post consistently enough to justify the results, if I'm being honest. Every piece of work that came in, every project I actually wanted, every client I genuinely enjoyed, came from someone I'd already worked with. They came back because I did...