Hey Reader, A client I worked with over a year ago got back in touch. She saw my move into Airtable and wanted to work together again. She told me she’d “paid me a lot of money last time without much to show for it” and now had a clearer idea of what she needed. 🚩 Immediate red flag. 🚩 I went back through our old comms, because, honestly, I wondered if I had let things slide. When I crawled through our emails I saw that she had repeatedly canceled calls, ghosted emails, and then just… disappeared. There was still half a contract left, but she wasn’t showing up. And I can’t do my job if someone won’t let me. So when she told me she was still in the same mess, I wasn’t surprised. She was still hiring cheap VAs from the Philippines, expecting them to read her mind, then firing them when they didn’t magically know what she wanted. She was trying to be hands-off but micromanaging the wrong pieces. And this time she wanted me to be the bridge between her and her team, without fixing the actual problem. Here’s the thing: >>> If you don’t have a system, hiring help doesn’t fix the problem. It just spreads the overwhelm <<< She was still in the same loop: doing everything, jumping from idea to idea, with no clear direction. No system to anchor her. No clarity on what was actually making her money. And this is what so many business owners get wrong. They think a VA will fix their backend. But unless you have a system in place, all you’re doing is paying someone else to drown in the same chaos. Dream Dashboards stops that cycle. It doesn’t just “organise” things, it removes the mental load. It gives you a clear, structured, automated way of running your business that works, whether it’s just you, a VA, or a whole team. Before you hire another VA to “fix” things, let’s actually fix them. What's the biggest mishire you attempted to make? For me it was a VA who wasn't even a VA because I felt bad....another story for another day. Speak soon Zx
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Welcome! I’m Zoë, a scalable offer strategist for overthinking service providers who want to turn their brilliant, messy ideas into consistent clients and reliable income. Here, I share daily emails packed with stories, insights, and actionable advice to help you build, price, and sell offers that work for you. Plus, every week, I tackle your burning questions in my “Now I’m Worried” agony aunt special.If you’ve got big ideas but need a plan, you’re in the right place.