I'm Zoë. I run Falling Forwards Ltd. I write Booked By Friday, a weekly email that lands every Sunday with one specific action you can take that week to land a paid booking by Friday from people already in your world. Past clients, lapsed buyers, the lead who said "not yet" three months ago. If you sell services and your calendar's lighter than you'd like, that's the inbox you want to be in.
The Dream Dispatch: Literally no one cares
|
Hey Reader, Sun is shining! It's a blue sky! And I am writing this on my bed (note - not in my bed) because Ben (husband) is working from home and I cannot work in the same room as him and his shouty calls. My brother Garth rang me this morning. I had text him earlier on to see if he was in the office for a coffee so thought he was ringing about that. He wasn't. He hadn't seen my message and it was a general catch up (🫡 for any How I Met Your Mother apologists). He has been working in the freelancer space for 11 years now, and we were discussing what that looks like for both of us now I am back in Done for You world. "What does scaling look like for you?" he asked me. "I genuinely haven't thought about that. Right now, and for the significant future I want to take on a client, do a good job, get a name for doing things well and keep on doing it month in and month out". How different is this from where I used to be. Wanting to grow and scale and make all the money. Don't get me wrong, I still want to make money! But I'm not looking to chase the figures others shout about, when it costs as much to make that money in the first place. I have seen behind many 7 and 8 figure businesses and the people at the top? They're like adrenaline junkies trying to get that next high. And it is never as good as the first hit. My client asked me yesterday what it takes to get to be known as some names are. My thought was that it takes unwavering dedication, risk, persistency, consistency. A big support system. And the thought that your business comes first above all else. And I said to her that for us, we have other things in our life that are as important (or more important) than our businesses, and personally I am ok with that. In my professional and personal life, I've seen the stress and pressure that keeping the lights on creates, and harmony for me is to keep each client happy, knowing I've done a good job, without chasing the high of being a revered thought leader or being featured in newspapers. Because with that, you need a thick skin, and having that thick skin means you lose your sparkle and think everyone is out to get you. When in reality, as Garth told me when I started out 8 years ago - literally no one cares. Would love your thoughts... Speak soon Zx
|
Booked By Friday: weekly emails about which past client to message this week.
I'm Zoë. I run Falling Forwards Ltd. I write Booked By Friday, a weekly email that lands every Sunday with one specific action you can take that week to land a paid booking by Friday from people already in your world. Past clients, lapsed buyers, the lead who said "not yet" three months ago. If you sell services and your calendar's lighter than you'd like, that's the inbox you want to be in.
Something new from me. Booked By Friday is a weekly series. Here's what it is and where to sign up. A new thing · Booked By Friday · opt in inside What's new Booked By Friday. I've started a weekly email series called Booked By Friday. It lands every Sunday with one specific action you can take that week to land a paid booking by Friday. From people already in your world, not from chasing strangers. Each email gives you the action and the reason it works. Some weeks the action is a single...
Time to put it in one place so you can decide if it's for you or it's not. Who it's for Service providers and online business owners who've already bought the courses, watched the masterclasses, screenshotted the Instagram carousels, and still aren't doing the reps that produce repeat revenue. You don't have a knowing problem. You have a doing problem. If that landed, keep reading. What it is An inaugural 8 week round of whar will be a 90 Day membership. One cohort, moving through it...
SUNDAY SCORES STOP TRYING TO IMPRESS STRANGERS Sunday Scores where every Sunday I send one real thing about getting booked from the people already in your world. Last year I made six figures. I did not run a launch. I did not grow my audience. I did not post consistently enough to justify the results, if I'm being honest. Every piece of work that came in, every project I actually wanted, every client I genuinely enjoyed, came from someone I'd already worked with. They came back because I did...