Welcome! I’m Zoë, a scalable offer strategist for overthinking service providers who want to turn their brilliant, messy ideas into consistent clients and reliable income. Here, I share daily emails packed with stories, insights, and actionable advice to help you build, price, and sell offers that work for you. Plus, every week, I tackle your burning questions in my “Now I’m Worried” agony aunt special.If you’ve got big ideas but need a plan, you’re in the right place.