Hi Reader,

I've added this little mantra into my morning and let me tell you the things that have happened:

1. I got a puncture and bought a new tyre to be told it could be repaired - here have £150 back thank you very much

2. ANOTHER puncture, same week, different tyre. Managed to get it to a garage (at 5pm on a Friday 🥵) and when they had fixed it waved away my card and said "don't worry about it". Free repair y'all!

3. Went out on Saturday night and was given 2 free drinks because "they made a mistake" - a likely story.

4. I asked a question on IG and got 2 new enquiries from it from dream clients I would love to dive into 2025* with.

So now I've started singing it in the morning when I remember because when you believe good things will happen to you, they do.

What this actually is is the Baader-Meinhof Phenomenon or frequency bias. I notice the good things because I am consciously thinking about them.

And I think all of us could do with that energy as we roll into the end of the year.

So, with that in mind I would love to help you have some good things happen to you.

Reply to this email with an offer you have on sale at the moment, or are wanting to sell in 2025. I'll reply with 4 ways you can speak about that offer (or 4 questions you could answer in your content about your offer) that will help move those good things along.

*dammit dive into 2025 would have been a great workshop name