I'm Zoë. I run Falling Forwards Ltd. I write Booked By Friday, a weekly email that lands every Sunday with one specific action you can take that week to land a paid booking by Friday from people already in your world. Past clients, lapsed buyers, the lead who said "not yet" three months ago. If you sell services and your calendar's lighter than you'd like, that's the inbox you want to be in.
Behind the Scenes: Breakdown of My Income Streams
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Hey Reader, Welcome to Friday - we made it! In what is becoming a regular feature, in the last week I hit a big income milestone and I wanted to break it down for you so that you can see the volume that is needed when creating stuff people want to buy. I started this business with the thought that I would do done for you services if the project was exciting, and that is exactly how it has run to now. I rarely speak about this as I am almost always fully booked, but I set up leads tracking and sales CRM systems in Airtable (my Dream Dashboard service) for service based businesses who started on spreadsheets but can't cope anymore. So, in month one when I booked £30k of business off the bat - this was why. As I have moved through the year, I started to add in more and more mentoring and conuslting, from group options to one to one and I LOVE the mix I have. It is so dreamy! But I wouldn't be me if I didn't walk the talk I talk, so using my own dream dashboard I thought I'd share the breakdown of where the income has come from to hit my firs £100k. (Let's not get swirly about making money babes, it's literally why we are in business, and it is IMPERATIVE that you know this is TURNOVER and not PROFIT). All of this data is from July 2023 until today, 12th April 2024. Clients: 125 Average Spend: £830 Average Products Purchased: 3 Split of income: Systems Consulting - 24% Membership - 13% In Person Day - 9% Retreat - 6% Email Challenge - 1% Average amount of time from joining my email list to making a purchase: 93 days Email list size today: 501 Email list growth: 78% Total emails sent since July 23: 22,769 Average email open rate: 53% Average click through rate: 6% Average unsubscribe rate: 33% I've created this dashboard from pulling in my Stripe data and Convertkit data into one table - it is so handy knowing this whenever I need it. What else would you like to know? I'm an open book! Membership waitlist starts next week...big changes are afoot! Speak soon Zx |
Booked By Friday: weekly emails about which past client to message this week.
I'm Zoë. I run Falling Forwards Ltd. I write Booked By Friday, a weekly email that lands every Sunday with one specific action you can take that week to land a paid booking by Friday from people already in your world. Past clients, lapsed buyers, the lead who said "not yet" three months ago. If you sell services and your calendar's lighter than you'd like, that's the inbox you want to be in.
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