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I'm Zoë. I run Falling Forwards Ltd. I write Booked By Friday, a weekly email that lands every Sunday with one specific action you can take that week to land a paid booking by Friday from people already in your world. Past clients, lapsed buyers, the lead who said "not yet" three months ago. If you sell services and your calendar's lighter than you'd like, that's the inbox you want to be in.
Time to put it in one place so you can decide if it's for you or it's not. Who it's for Service providers and online business owners who've already bought the courses, watched the masterclasses, screenshotted the Instagram carousels, and still aren't doing the reps that produce repeat revenue. You don't have a knowing problem. You have a doing problem. If that landed, keep reading. What it is An inaugural 8 week round of whar will be a 90 Day membership. One cohort, moving through it...
SUNDAY SCORES STOP TRYING TO IMPRESS STRANGERS Sunday Scores where every Sunday I send one real thing about getting booked from the people already in your world. Last year I made six figures. I did not run a launch. I did not grow my audience. I did not post consistently enough to justify the results, if I'm being honest. Every piece of work that came in, every project I actually wanted, every client I genuinely enjoyed, came from someone I'd already worked with. They came back because I did...
If you have spoken to me in the last three months you have probably heard me say something along the lines of "I feel like I am about 100m from the peak of Mount Everest and I just can't see what's over the top". Have you felt like that this year? I have been consciously putting my eggs into YES baskets, seeing what kind of eggs they'll end up being and right now they are all still incubating and nothing has cracked. If you have spoken to me in the last three months you have probably heard me...