Whale hello there, Reader,

Have you heard of Rate My Chives?

It's an Instagram account. A very serious Instagram account. People, and not just home cooks, we're talking actual chefs, submit their chive-chopping for rating. And the ratings are... completely unregulated. A 6.6 here. A 7.4 there. No apparent rubric. No explanation. The comments section is full of professional chefs nodding gravely and offering their thoughts on the chop.

The thing that got me though, was what happens BEFORE the chopping even starts.

There's a whole process of selecting the right chives. Not too wet. No sad ones (yes, sad ones, you'll know them when you see them). You pick the right ones out on purpose, with intention, before a single knife touches the board.

Now. I am about to connect this to sales, and I am fully aware of how that sounds. Bear with me.

Because that's exactly what most of us aren't doing with our sales activity.

We're just... chopping. Everything. Wet chives, sad chives, the wrong chives entirely. Lots of effort, very busy knife, no idea if we're going to get a 6.6 or a 7.4 or why.

I had a client recently who came to me knowing loads of things she COULD be doing to make sales. She was doing most of them, if I'm honest. The problem wasn't effort, it was that nothing had run long enough or been focused enough to show her what was working. She was switching before the chop was done.

What she needed wasn't more tactics. She needed to pick her chives.

I am working on something that is going to help you do exactly that. It's called Your 30-Day Sales Action Plan, and it's a freebie, so free, obvs, and it's not quite ready yet.

But when it drops, it's going to take you from "I know loads of things I could be doing" to a clear, focused sales plan for the next 30 days. You'll know which few actions to repeat and what to stop worrying about for now, so instead of constantly switching tactics, you do enough of the right things to see what happens.

If you want to be the first to know when it's ready, just hit reply with the word CHIVES (I could not resist) and I'll make sure you're first in line.

Zx

P.S. I'll be spending my weekend sharpening my knife and selecting chives that are not too wet and are NOT sad. Wish me luck. Oh and here's that account for ease so you're not having to search for it. I also love the fact that the name is "Chive Talkin'" yes plz.