I'm Zoë. I run Falling Forwards Ltd. I write Booked By Friday, a weekly email that lands every Sunday with one specific action you can take that week to land a paid booking by Friday from people already in your world. Past clients, lapsed buyers, the lead who said "not yet" three months ago. If you sell services and your calendar's lighter than you'd like, that's the inbox you want to be in.
The business I am too scared to start
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Can I tell you something I’ve been sitting on for a while? I want to start a sweatshirt business. Not “I’ve looked into it a bit.” I mean I have an actual list of ideas for fun, punny, printed sweatshirts and I am doing nothing with it because one half of my brain is screaming “JUST START” and the other half is going “Zoë, concentrate on the business you already have.” So for now, the list lives in a my notes app, haunting me. (Would you like to see some of them? Maybe that's my IG post today 🤣) Anyway. This got me thinking about you, and the thing you want to start, or do, or try, but haven’t yet. So I want to know: if money, time, and the general chaos of life weren’t a factor, what would you do? Could be a business, could be a creative project, or something completely daft that you’ve never said out loud to anyone. Just hit reply and tell me. And while I have you, I’m building something new and I want you to get your hands on it first. It’s a free personalised 30-day Sales Action Plan. You answer a few questions about your business, and I’ll show you exactly where to focus and what to actually do over the next 30 days to create more sales opportunities from what you already have. No starting from scratch. No guessing. Just a clear picture of what’s already there and how to use it. It’s not ready yet, but when it is, I want to send it straight to the people who want it. If that’s you, just reply with “sweatshirts” (feels fitting) and I’ll make sure you’re first in line. Till next week Zx P.S. I’m so nosy about your answer to the “what would you start?” question. No judgement. Mine is printed sweatshirts with terrible puns on them, so the bar is on the floor. |
Booked By Friday: weekly emails about which past client to message this week.
I'm Zoë. I run Falling Forwards Ltd. I write Booked By Friday, a weekly email that lands every Sunday with one specific action you can take that week to land a paid booking by Friday from people already in your world. Past clients, lapsed buyers, the lead who said "not yet" three months ago. If you sell services and your calendar's lighter than you'd like, that's the inbox you want to be in.
In September 2023, my brother and I had an idea. For 100 days, we’d spend 100 minutes a day working on our businesses and see what happened. That was basically the whole idea. 100 days. 100 minutes a day. Work on your business. I invited some other people to do it with us, because apparently if I’m doing something slightly ridiculous I need witnesses. The important bit is that I wasn’t telling people what they had to spend those 100 minutes doing. It wasn’t 100 minutes of sales, or marketing,...
Whale hello there, Reader, Have you heard of Rate My Chives? It's an Instagram account. A very serious Instagram account. People, and not just home cooks, we're talking actual chefs, submit their chive-chopping for rating. And the ratings are... completely unregulated. A 6.6 here. A 7.4 there. No apparent rubric. No explanation. The comments section is full of professional chefs nodding gravely and offering their thoughts on the chop. The thing that got me though, was what happens BEFORE the...
About a month ago I was scrolling our local Facebook group and someone posted a screenshot of a map, and on that map it said CUDDING SHED TAP ROOM. On the road I live on. Excuse me??? There’s a tap room half a mile from my house and NOBODY THOUGHT TO TELL ME. Obviously we went. Turns out my dad knows the bloke who owns the farm, because of course he does, and the tap room is literally in one of the barns. They make cider on site, they do BBQ food, it opened less than a year ago and every...