Time to put it in one place so you can decide if it's for you or it's not. Who it's for Service providers and online business owners who've already bought the courses, watched the masterclasses, screenshotted the Instagram carousels, and still aren't doing the reps that produce repeat revenue. You don't have a knowing problem. You have a doing problem. If that landed, keep reading. What it is An inaugural 8 week round of whar will be a 90 Day membership. One cohort, moving through it...
14 days ago • 2 min read
SUNDAY SCORES STOP TRYING TO IMPRESS STRANGERS Sunday Scores where every Sunday I send one real thing about getting booked from the people already in your world. Last year I made six figures. I did not run a launch. I did not grow my audience. I did not post consistently enough to justify the results, if I'm being honest. Every piece of work that came in, every project I actually wanted, every client I genuinely enjoyed, came from someone I'd already worked with. They came back because I did...
about 2 months ago • 1 min read
If you have spoken to me in the last three months you have probably heard me say something along the lines of "I feel like I am about 100m from the peak of Mount Everest and I just can't see what's over the top". Have you felt like that this year? I have been consciously putting my eggs into YES baskets, seeing what kind of eggs they'll end up being and right now they are all still incubating and nothing has cracked. If you have spoken to me in the last three months you have probably heard me...
5 months ago • 3 min read
I'm well and truly in my Threads era. Is this how it was on old school Twitter? I've had 4 people follow me and DM me on IG this week to say they love my energy and that is all from Threads. The most recent instance was me commenting to say that if you are at capacity until Q4 2026 that is a scaling problem. I had some pushback "SOME OF US DON'T WANT TO SCALE!!!!!!!!! SOME OF US WANT TO KEEP 1:1 SMALL!!!!!!" Where did I say that scaling means filling your diary more than a tub of pick and mix...
5 months ago • 3 min read
Hey Reader, I spent weeks building this calculator for my website. You'd plug in your audience size and engagement rates, and it would tell you how much money was sitting in your following. I was so proud of it. Posted about it everywhere, sent it to my email list, even mentioned it on podcasts. The traffic was incredible - 60 page views in the first week. One person filled it in. My first instinct was to write new angles for promoting it. Maybe create some Reels showing how it worked. Design...
8 months ago • 1 min read
Hey Reader, You're probably creating content for the wrong people. I know, I know. You've been told to "know your audience" a million times. But here's what nobody mentions - you're likely optimising for the people who engage with your content, not the people who actually buy from you. Your Instagram stories get hundreds of views. Your posts get tons of comments. People DM you saying "this is exactly what I needed to hear!" So why anytime you're selling anything does it still feeling like...
8 months ago • 1 min read
Hey Reader, 1st September! 1st September! And it's a Monday! This Autumn coded eldest daughter is OVERJOYED that these two line up. However in this household 1st September means one thing only - it's my dad's birthday. And so I thought that I would share with you two pieces of advice that he gacve me as a teenager that have seen me through life very well. Obligatory ZD & CD pic Everything is an opportunity, nothing is a problem. Not sure what to do? Start by figuring out what those...
9 months ago • 2 min read
Hey Reader, If I was sitting here at the end of August with a business that looks successful from the outside but still feels like I'm pushing a boulder uphill every single day, making decent money but constantly wondering if I'm doing the right things or just keeping busy. here's exactly what I'd be doing this week: 1. Pull your past client data like a proper detective I'd export every single Stripe transaction from the last 12 months and go client by client, purchase by purchase. Not just...
9 months ago • 3 min read
Hey Reader, When I first dipped my toe into digital products, I made this cute little workbook called Blog Hacker. £7 or £9 a pop, and it helped you generate 52 blog ideas, one a week for a year. It sold pretty well, actually. Made about £700, which felt exciting at the time. (If you want this I probably still have it somewhere - it's very girl boss and pale pink but I'll send it you for lols if you want it). Except… it didn’t lead anywhere. It wasn’t connected to my systems work. It wasn’t...
9 months ago • 2 min read