Hey Reader,

The wonderful thing about running an online service business is that there aren't really any rules.

There are things that some people might say you can't do, like run a group programme for 4 people (I did this in 2020), or have a podcast that is private (helloooo 10ish) but usually they are saying that because they are parroting what someone else "higher up" than them has told them to do.

I like being experimental and trying new things so that I can confidently say to my clients what my own experience has been.

So. I know that working together for 3 months will get you some results but working together for 6 is infinitely better. I do have days available but they have to be sup[er specific as I don't think you can get much done inn a stand alone day.

My business model is almost exclusively 1:1 because I like to shout about results - and it is a testament to the relationships I build that 85% of the 1:1 clients I started my business with in July are about to renew and continue working with me in some capacity for another 3-6 months.

People scream at you that you *should*

• build a group programme
• build an evergreen funnel
• build a paid community
• join a mastermind
• write a book
• start a podcast

But what if you're quite happy doing what you're doing?

That's ok by me!

However I'd love you to be able to maximise your opportunity with whatever your unique business model is.

How does that look for me?

All my client calls are done by Monday at 3pm (save for one client who is a night owl) because that means the rest of the week I can get excited about creating and ideating.

I have a membership but there is no teaching from me or others; I know how important it is to have the space to do the work that other memberships put upon you.

I'm about to start an evergreen funnel for a very low cost product that will help my people get their stuff done in a low touch way, even lower than the membership.

And that's it. Coz when I actually asked my clients, they know what they need to do they just need some help unjumbling it all and then being reminded to do it.

Need a bit of help with your business model? Here's the 5 things I would do to start (an a bonus little download)

1. Conduct a SWOT Analysis: Start with a thorough SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. This helps in identifying the internal and external factors impacting your business. Focus on strengths to leverage opportunities, use weaknesses to anticipate challenges, and recognise threats to avoid potential pitfalls.
2. Review Customer Feedback and Market Trends: Analyse customer feedback, reviews, and testimonials to understand their needs and satisfaction levels. Additionally, keep an eye on market trends. This can reveal if your business model is aligned with current market demands, and what adjustments might be necessary to stay relevant and competitive.
3. Financial Performance Analysis: Evaluate the financial health of your business. Look at key financial indicators such as revenue trends, profit margins, cash flow, and expenses. This assessment helps in identifying areas where the business is performing well financially and areas where efficiency can be improved.
4. Analyse Your Efficiency: Examine your business operations for efficiency and effectiveness. Identify any processes that are outdated, costly, or time-consuming. This includes reviewing your supply chain, production processes, and delivery mechanisms. Streamlining operations can lead to cost savings and improved customer satisfaction.
5. Assess Your Competitive Positioning: Understand where your business stands in comparison to competitors. Analyse their strategies, strengths, and weaknesses to identify your unique selling proposition (USP). This assessment helps in refining your marketing strategies and enhancing your product or service offerings to stand out in the market.

​I created this at the end of last year to help with pricing, but the Porter's Five Forces Model in the appendix could really help with your competitive positioning. ​

What's your business model like? If you're feeling stuck, it's a great place to start.

Speak soon

Zx

​ps. There is one place left for my Irresistible Offers day in London on the 21st Feb - check it out here and message me with any qs.​