Hey Reader,

You know when something seems like a great idea at first, and it is great,but the more you think about it, the more you realise it’s not quite doing the job you thought it would?

That’s where I’m at with the name Leads Actually.

Don’t get me wrong, I love the name. It’s clever. It’s fun. And let’s face it, any excuse for a rom-com reference is always going to win me over. But here’s the thing: Leads Actually is so much more than just a programme about getting leads.

Yes, it helps you double your enquiries in 90 days. Yes, it gives you a clear, repeatable process to attract the right kind of people to your business. But at its heart, it’s about something far juicier than just leads.

It’s about creating an offer your audience is genuinely obsessed with.
The kind of offer they can’t stop talking about.
The kind of offer they think about long after they’ve seen it.
The kind of offer that has them saying, “This is exactly what I need.”

Because here’s the secret: leads are easy when your offer is irresistible.

That’s what Leads Actually is really about, helping you create something that stands out, speaks to your audience, and makes your sales process feel like second nature.

It’s not just about building interest. It’s about building desire.

So while the name Leads Actually has served us well, I’m starting to feel like it’s not quite big enough for what this programme delivers. It’s fun, sure, but it doesn’t quite capture the magic of what happens when you truly understand your audience, your offer, and how to bring the two together.

Maybe it’s time to let Leads Actually be the catchy tagline and give the programme a name that reflects just how transformative it really is.

(And don’t worry—if I do rename it, the rom-com vibes aren’t going anywhere.)

What do you think? Should I keep Leads Actually or go bigger? Hit reply and let me know; I’d love to hear your thoughts!

And the next cohort opens on Wednesday; if you're on the waitlist when you join you'll get a sneaky extra 1:1 with me!

Smooches

Zx