Hey Reader,

Coming to you today with honesty and specificity.

Specificity is my word of 2025. I feel like I should have chosen a word that is easier to say and spell, but we move.

I feel like the holiday period is hard when you run your own business and although in 2023 I was able to sit back and relax, 2024 didn't feel like that.

I lost my way in Q4 of 2024 to be completely open with you. I parted ways with a client that was the right thing to do but it left a gaping hole in my budget just as I had decided to go all in on Leads Actually. And I did the thing that I chastise my clients for; I started to change the vision and the scope of what Leads Actually meant and what I do, what my title is if I was in a room full of people to network with.

My mentor could see that I've been struggling and asked if I wanted a chat yesterday and boy did I. She asked me some questions to ground me back in my vision, back what I was doing 2 years ago when I became self employed again.

So, in the spirit of SPECIFICITY (an even harder sentence to say), I am here to reintroduce myself, my vision and my services.

Hi, I'm Zoë.

I am a scalable offer strategist and I help neurodivergent coaches and creatives create a scalable offer suite that aligns with their unique brain, so they can ditch the hourly rates, attract high-ticket clients who truly value their expertise.

I believe you can scale your business without burning out. Success doesn’t have to come at the cost of your personal life.

I went self-employed in 2017 because I never wanted to sit through another job interview, and I don’t want you to have to either.

Part strategist, part accountability partner, full-on hypewoman. I mix my love for people with a data-driven approach to help you scale your business. With years of managing large budgets, coordinating events, and creating flexible strategies for clients, many of whom think differently, I know how to craft plans that work for you, not against you. I understand how overwhelming it can be when things feel too big to handle, and I’m here to help you break it down into steps that actually feel doable.

Whether you’re a neurodivergent business owner who needs a plan that aligns with how you think, or someone who wants strategy without the fluff, I’m here for you.

Your freedom might look like spending a Saturday afternoon cooking with friends, enjoying good food and laughs without worrying about what's on your to-do list.

Or maybe it’s taking a spontaneous weekend trip to explore a new city, fully unplugged, knowing that your business is running smoothly.

Or perhaps it’s a quiet afternoon where you get to unwind, guilt-free, because you’ve already mapped out exactly what’s next in your business and have the confidence to take action.

Whatever that freedom looks like for you, I’m here to help make it happen. I’ll work with you to create a clear, actionable plan that gives you direction without the overwhelm. You’ll know exactly where you’re heading and feel confident about your next steps, so you can get back to enjoying your life while your business continues to grow.

Nice to meet you Reader.

Ready to create a clear, actionable plan for your business that aligns with your unique way of thinking? Book an intro call with me, and we’ll map out the steps you need to scale your offer suite, attract high-ticket clients, and ditch the hourly grin without burning out.​

Smooches

Zx