I'm Zoë. I run Falling Forwards Ltd. I write Booked By Friday, a weekly email that lands every Sunday with one specific action you can take that week to land a paid booking by Friday from people already in your world. Past clients, lapsed buyers, the lead who said "not yet" three months ago. If you sell services and your calendar's lighter than you'd like, that's the inbox you want to be in.
Chatty catch up kinda email
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Hey Reader, Coming to you from Kit, which I have moved back to after cheating for a few months with another provider. I've moved back because my mantra is easy and peaceful and Kit is certainly those two things. Thank you for sticking around whilst I have been promoting Leads Actually. If you have joined the waitlist I'll be in touch tomorrow with the link (scream!) and if you haven't joined the waitlist this time around then I'd love to know why? Click here to give me one anonymous answer. Or if you missed it all, one last chance to join the waitlist... In other news, I'm off to Switzerland and France tonight so make sure you catch up on my stories from tomorrow to see what I get up to sampling the many hot chocolate and hot dogs around the Christmas markets. Click here to connect on IG. I have a brand new free training coming your way tomorrow, and it includes a way to get my eyes on your offers for FREEEEEE! Make sure you keep an eye out for the email, it should be with you in the morning. I’m hosting a brand-new class in January called Quest for Sales, and trust me, it’s going to be a transformational for anyone who’s ready to take control of their sales planning. This class is all about helping you set clear goals and map out exactly how much you need to sell to hit them—without the overwhelm. If that sounds like something you’re interested in, click here to let me know, and I’ll send you all the juicy details tomorrow as soon as it’s released. But seriously, catch me up on what's been going on with you? I've been head down creating for what feels like weeks and now I get to enjoy December! I'll see you on IG with the mulled wine in my hand.... |
Booked By Friday: weekly emails about which past client to message this week.
I'm Zoë. I run Falling Forwards Ltd. I write Booked By Friday, a weekly email that lands every Sunday with one specific action you can take that week to land a paid booking by Friday from people already in your world. Past clients, lapsed buyers, the lead who said "not yet" three months ago. If you sell services and your calendar's lighter than you'd like, that's the inbox you want to be in.
In September 2023, my brother and I had an idea. For 100 days, we’d spend 100 minutes a day working on our businesses and see what happened. That was basically the whole idea. 100 days. 100 minutes a day. Work on your business. I invited some other people to do it with us, because apparently if I’m doing something slightly ridiculous I need witnesses. The important bit is that I wasn’t telling people what they had to spend those 100 minutes doing. It wasn’t 100 minutes of sales, or marketing,...
Whale hello there, Reader, Have you heard of Rate My Chives? It's an Instagram account. A very serious Instagram account. People, and not just home cooks, we're talking actual chefs, submit their chive-chopping for rating. And the ratings are... completely unregulated. A 6.6 here. A 7.4 there. No apparent rubric. No explanation. The comments section is full of professional chefs nodding gravely and offering their thoughts on the chop. The thing that got me though, was what happens BEFORE the...
Can I tell you something I’ve been sitting on for a while? I want to start a sweatshirt business. Not “I’ve looked into it a bit.” I mean I have an actual list of ideas for fun, punny, printed sweatshirts and I am doing nothing with it because one half of my brain is screaming “JUST START” and the other half is going “Zoë, concentrate on the business you already have.” So for now, the list lives in a my notes app, haunting me. (Would you like to see some of them? Maybe that's my IG post today...