I'm Zoë. I run Falling Forwards Ltd. I write Booked By Friday, a weekly email that lands every Sunday with one specific action you can take that week to land a paid booking by Friday from people already in your world. Past clients, lapsed buyers, the lead who said "not yet" three months ago. If you sell services and your calendar's lighter than you'd like, that's the inbox you want to be in.
Chatty catch up kinda email
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Hey Reader, Coming to you from Kit, which I have moved back to after cheating for a few months with another provider. I've moved back because my mantra is easy and peaceful and Kit is certainly those two things. Thank you for sticking around whilst I have been promoting Leads Actually. If you have joined the waitlist I'll be in touch tomorrow with the link (scream!) and if you haven't joined the waitlist this time around then I'd love to know why? Click here to give me one anonymous answer. Or if you missed it all, one last chance to join the waitlist... In other news, I'm off to Switzerland and France tonight so make sure you catch up on my stories from tomorrow to see what I get up to sampling the many hot chocolate and hot dogs around the Christmas markets. Click here to connect on IG. I have a brand new free training coming your way tomorrow, and it includes a way to get my eyes on your offers for FREEEEEE! Make sure you keep an eye out for the email, it should be with you in the morning. I’m hosting a brand-new class in January called Quest for Sales, and trust me, it’s going to be a transformational for anyone who’s ready to take control of their sales planning. This class is all about helping you set clear goals and map out exactly how much you need to sell to hit them—without the overwhelm. If that sounds like something you’re interested in, click here to let me know, and I’ll send you all the juicy details tomorrow as soon as it’s released. But seriously, catch me up on what's been going on with you? I've been head down creating for what feels like weeks and now I get to enjoy December! I'll see you on IG with the mulled wine in my hand.... |
Booked By Friday: weekly emails about which past client to message this week.
I'm Zoë. I run Falling Forwards Ltd. I write Booked By Friday, a weekly email that lands every Sunday with one specific action you can take that week to land a paid booking by Friday from people already in your world. Past clients, lapsed buyers, the lead who said "not yet" three months ago. If you sell services and your calendar's lighter than you'd like, that's the inbox you want to be in.
About a month ago I was scrolling our local Facebook group and someone posted a screenshot of a map, and on that map it said CUDDING SHED TAP ROOM. On the road I live on. Excuse me??? There’s a tap room half a mile from my house and NOBODY THOUGHT TO TELL ME. Obviously we went. Turns out my dad knows the bloke who owns the farm, because of course he does, and the tap room is literally in one of the barns. They make cider on site, they do BBQ food, it opened less than a year ago and every...
I nearly told someone to build a new offer this week. Like, was halfway through typing the sentence and everything. “You need something in the middle.” And then I looked at it and thought… do you though? Because her offers did have one of those gaps that makes my business-coach brain start getting ideas. Something cheap at one end, something expensive at the other and absolutely sod all in between. You KNOW the one. It looks unfinished. Almost offensively so. Like obviously we need to pop a...
I speak too fast and I'm neurodivergent. "The thing you've been editing out is probably the thing the right people are waiting for." I started putting a slide at the beginning of my presentations that says exactly that. I speak too fast. I'm neurodivergent, for me that's ADHD and autism, which means I struggle to look at the camera, I need to read my notes, and once I get going I'm not stopping so try and keep up. If any of that's a problem, watch me on replay, I really won't be offended. I...