Hey Reader,

Your business is working. Your offers are selling, people are buying, and from the outside you look like you've got it sorted.

But here's what I'm guessing is actually happening: you're basing most of your big decisions on gut feel because you don't know what your numbers are actually telling you.

You've got sales data in Stripe, email stats in ConvertKit, course metrics in Teachable, and audience insights scattered across Instagram and Facebook. When someone asks "what's your best-performing offer?" or "which audience segment converts highest?" you probably give them a vague answer because honestly, you'd need to spend three hours digging through different platforms to give them a real one.

It's not that you're disorganised. It's that your business has grown faster than your systems, and now you're running multiple offers with data everywhere and no clear picture.

This matters more than you might think. Every month you're making decisions without seeing the full picture, you're missing opportunities. Not because you're bad at business - you're clearly not - but because you can't see what's actually working in your own business.

Maybe you're wondering whether to create a new mid-tier offer (hello, it's me, in perpetuity), or if you should focus on getting more people into your existing flagship. Maybe you're not sure which marketing channels actually convert, or whether that expensive Facebook campaign was worth it. Maybe you launched something that felt like it should work, but the numbers were disappointing and you don't know why.

These aren't small questions. They're the difference between growing strategically and trying random things to see what sticks.

Most people try to solve this with more tools - fancier dashboards, complex automations, or hiring someone to "set up their analytics properly." But tools just give you more numbers to look at. They don't tell you what those numbers actually mean.

What you actually need is someone to look at your specific business, with your specific numbers, and tell you what's really happening. Not a template or a framework, but actual analysis of your actual situation.

That's what Main Character Money does. I take your sales data, email performance, audience insights, and offer metrics, and I write you a proper report - by hand, not automated - that shows you exactly what's working, what isn't, and where your biggest opportunities are.

Recent clients have spotted revenue opportunities worth £14k in their first week, restructured their entire product ladder to double average customer value, and ditched time-draining offers to focus on what actually matters.

Because here's the thing: the information you need is already in your business. You just need someone to look at it properly and tell you what it means.

I'm running this as a pilot right now, so instead of the full price, it's £1,200+VAT. I've got a three spots left before October, then I'll be putting the price up as advertised on the page.

If you're tired of making important decisions based on hunches, and you want to actually see what your business is capable of, you can read more about how it works here: [Main Character Money]​

The information's all there. You just need someone to figure out what it's telling you.

Speak soon,
​
Zoë

P.S. If I don't identify opportunities worth at least 5x your investment, you get your money back. Simple as that.