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Booked By Friday: weekly emails about which past client to message this week.

I abandoned my instincts for a PDF and paid for it.

Published 6 months ago • 1 min read
The only framework a girl can depend on is her own
On going down rabbit holes

"What's the dumbest thing I can say?"

Last year I went heavily into AI and automation. Everyone was doing it, there were frameworks everywhere, people making money from it, and I followed the road.

The numbers looked fine the whole time. The relationship with my audience was doing something else entirely. I'll still be recovering at the end of this year.

The thing nobody tells you about following someone else's framework is that when it doesn't work, you've got nobody to blame but yourself, because you weren't following your own instincts anyway. It's like getting dropped off in the middle of a field and expecting you to find your way home when you didn't even decide you wanted to be in the field in the first place.

You don't have to do it their way.

Before you download the next PDF, build the next system, or retrofit someone else's approach onto your business, ask yourself: what's the simplest, dumbest thing I can say to my audience that gets across what I actually want them to know?

We're not looking for clever. There's no framework that can beat you being direct.

Zx
 
Working on
100 Reps round one launching in July.
Testing
A 2x2 footer thing (this thing!)
Eyeing
In person events for Q3
Next to open
100 Reps round one!
 

Speak soon,

Zoë
 

Booked By Friday: weekly emails about which past client to message this week.

Zoë Dew

I'm Zoë. I run Falling Forwards Ltd. I write Booked By Friday, a weekly email that lands every Sunday with one specific action you can take that week to land a paid booking by Friday from people already in your world. Past clients, lapsed buyers, the lead who said "not yet" three months ago. If you sell services and your calendar's lighter than you'd like, that's the inbox you want to be in.

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