Hey Reader,

What's the old saying - there are no new ideas, just new ways to present them.

Innovation is a passion of mine and is represented in Do the Effing Work through the core value of change.

Problem with innovation is that it only works when you are moving forward. Innovation cannot happen in a static environment.

The core of Do the Effing Work is just that - do the work, reap the rewards.

What are the rewards?

It might be more time; maybe you want to work a 3 day week as you end 2024.

Maybe it is more money, with your 25% productivity leap you will be able to serve more clients and make more money.

Maybe it is a new skill. You'll use the time and the money to learn something new, and diversify your business.

Whatever you choose, if you do the work, you'll get the reward - and I don't just mean the patches you can collect (yes, real patches. I should really write an email about that...).

Innovation can only happen with action. And this community is all about action, at the pace you are able to take action at.

Unlike memberships where you pay for the privilege of watching 5 year old videos from people whose opinion once mattered, this will be the place where new is celebrated and testing things out is exciting.

This space is there for you.

​We start Monday. ​

Join here.

Speak soon

Zx