Hey Reader,

I ALMOST didn't send this email but then I thought f**k it why not, it might resonate with you.

The last 2 weeks have been eyeopening to me. Holidays give me a LOT of time to think, and thinking is what I have been doing.

I have been thinking about what I want to bring more of into 2025, and decided on the snappy title My Dives, Thrives and Things to Survive"

My Dives
1. I need to break up with Chat GPT / questioning everything I think of ("Is this a good idea or is it shit")

This feels like a blanket statement so let me be clearer - I need to break up with ChatGPT for writing for me.

I don't know if I was told when I was younger that I wasn't great at writing, but I've been experimenting in the last 2 weeks and it has become painfully obvious that using ChatGPT to format my thoughts actually harms what I am trying to do. So yes I'll use it to analyse things like tone of voice (hello ND brain who is VERY straight talking) but I won't be using it to rewrite things that I don't think are good enough. They are always good enough.

2. I don't want to try to curate myself any more.

What do I mean by this? I need to be neuroaffirming in the way that I create the things I need to share and that includes stopping trying to make IG posts that do literally nothing for me. And they are never funny or witty - Threads is somewhere that feels much more organic. So I will post, but it's not going to make up a massive part of my strategy. And I'm not going to beat myself up for not posting more.

3. I won't be investing in anything I already have a fix for.

As I mentioned above, writing is an achilles heel for me, so if you have a email course or copy course I would snap it up - but I already have versions of these things in multiple stashed in my emails and I need to check that anything I do invest in isn't a version of something that I already have.

4. Trying to fit in

The cool girls will never let me be part of their crowd. I have a crowd and they're cool to me; I don't need to spend money to try and be someone's yum when I am obviously their yuck.

My Thrives.

1. Messy marketing

This goes with one and two above. I have to market to how I viscerly react with things and that is how I will find my people. As with number 4 above, those that like me, love me, and if that's not you - I'm only going to be MORE me, so I'd leave. (lols at the unsubs I get for that).

2. Owning opinions

I have a very clear value of what is right and what is wrong and I need to go into the year remembering that just because you like someone doesnt mean you have to agree with them

3. Being curious & choosing my own path

I need to test theories, try things and fail. That all comes with being curious, rather than following what others tell me I should be doing. I already know things that don't work for my audience and that's ok - my audience aren't someone else's and I have to choose and do what is right for me. There isn't a success blueprint - otherwise we'd all be millionaires.

4. The block button on all platforms

See something I don't like or annoys me? I'll just block. I'm done with hate watching, with bitching, with grumbling - none of that moves me further along my own road to success.

My Things to Survive

There is only one and this is the sticky middle I am currently in. I have pivoted, I have closed down a big part of my business and I have steadfast faith the direction I am going in is the right and success fuelled one, but right now it's the sticky part that no one talks about. And that's ok, I just need to get through it.

I wish you a happy, healthy and thriving 2025 babe. If we don't know each other yet, I hope I get to know you next year and if we already have hung out I hope we get to do it again soon.

​