Hey Reader,

Last night I was googling "how to write good reel hooks" at half eleven. Because apparently, this is who I am now.

Christ.

And I wondered... what's your 11:30pm Google hole? Maybe it's "how to get clients to pay on time without being awkward" or "best CRM that actually works" or "am I thick or is Mailerlite getting worse?"

Because I used to be absolutely shit at all the boring business stuff. Like, properly terrible. I could build you a fancy automation but I couldn't remember to chase an invoice. I'd spend hours trying to find client details I'd saved somewhere random.

Then I got fed up with my own brain and basically automated myself into running a better business.

Now I see this pattern everywhere. I'll be talking to someone about their business. They're smashing it. Fully booked. Clients obsessed. Genuinely brilliant at what they do. Then they go quiet, lean in, and say:

"You know the worst bit? When people ask how business is going and I say 'brilliant!' but in my head I'm thinking… if they saw how I actually run this place, they'd think I was completely off the rails."

Then it all comes tumbling out:

– Client numbers saved in WhatsApp.

– Emails three weeks late, still sitting in drafts.

– Some automation they set up ages ago that works sometimes but they're not really sure why.

– Notes written down on random bits of paper… then immediately lost.

"But I'm actually good at this! My clients get incredible results. So why does all the other boring stuff feel bloody impossible?"

This always makes me want to give them a hug.

Because there's this weird thing where you can be incredible at your actual job - like properly transform people's lives - but feel like a complete tit because you can't work out why your email platform keeps glitching.

And here's what happens. When it comes to spending money, the boring stuff that "kind of works" always gets pushed to the bottom:

✔ New website? Yes.

✔ Facebook ads? Take my money.

✔ Course about scaling? Absolutely.

❌ Fix the invoicing situation that eats two hours every month? Nah, it works. Sort of.

But think about it. All that time spent manually doing things, chasing payments, trying to remember who said what when - that's time you could be on actual sales calls. Or creating content that doesn't make you want to hide under a rock.

I had one client spending three hours every Tuesday doing invoices and payment chasing. Three bloody hours. Every week. Now her invoices send themselves and payments get chased automatically and she uses Tuesday afternoons for discovery calls instead.

Same brilliant person doing the same brilliant work. Just not drowning in tedious admin bollocks anymore.

If you're reading this thinking "Christ, has she been watching me work?" and you know you're putting off fixing the things that quietly drain your soul... maybe start with whatever you were googling at stupid o'clock last night.

The surprise isn't just the hours you'll save.

It's finally being able to answer "How's business?" without that tiny spike of panic about what disaster might be unfolding behind the scenes.

Zx