Hey Reader,

When I first dipped my toe into digital products, I made this cute little workbook called Blog Hacker. £7 or £9 a pop, and it helped you generate 52 blog ideas, one a week for a year. It sold pretty well, actually. Made about £700, which felt exciting at the time. (If you want this I probably still have it somewhere - it's very girl boss and pale pink but I'll send it you for lols if you want it).

Except… it didn’t lead anywhere.

It wasn’t connected to my systems work. It wasn’t part of my tech offers. It had nothing to do with weddings, which is where most of my audience knew me from back then.

So yes, people bought it. But they didn’t stay. They came in for blogging tips, but I didn’t sell blogging help. So they just… left.

And that’s the first time I realised that “profitable” and “productive” are not the same thing.

It’s something I see now all the time, especially with mid-tier offers.

They look like they’re working. They’re priced well. They convert okay. They feel clever and useful and “low-lift.”

But when we pull the revenue by offer?

The £27 lead-in gets you attention. The high-ticket brings the profit. And the middle tier, that £197 or £497 sweet spot, it’s often just draining you.

The worst offenders are usually memberships. I’ve told more than one client to shut theirs down, not because they weren’t delivering value, but because their members never bought anything else. The £29/month felt like “enough,” so they stayed comfy. And meanwhile, the course or group offer that could have helped them more sat untouched.

This the hard bit so I'll say it fast most people don’t want to let go of a leaky offer. It feels personal. They say, “But I love it!” or “People like it!” or “It was easy to create!” or "It takes the least amount of my time!" And I get that.

But liking something doesn’t make it smart. And when you’re running a business, not a feel-good fan club, your decisions have to serve the business first, not your ego.

The thing that surprises people most is what happens after they cut it. That first panic of “how am I going to replace that income?” is real. But once the offer is gone? Time opens up. Energy lifts. Better ideas rush in. Prices can rise elsewhere. Focus returns. The revenue always comes.

And this is the kind of clarity you get with Main Character Money.

It’s a one-day, human-led data deep dive into what’s earning, what’s leaking, and what you need to scale, stop, or simplify.

Right now it’s in pilot, so instead of £3k+VAT, it’s £1,200+VAT for a limited number of clients in return for understanding that I am a)tweaking the process and b) would love a testimonial if it changes your life (or yknow you just like it). Just me, inside your business, making sense of it all.

→ Here’s where to read more​

Zx

P.S. If there’s an offer you’re clinging to out of habit, the one when you read this email that made you feel really called out about, this will help you let go of it, and watch what flows in when you do.