Sunday Scores where every Sunday I send one real thing about getting booked from the people already in your world.

Last year I made six figures. I did not run a launch. I did not grow my audience. I did not post consistently enough to justify the results, if I'm being honest. Every piece of work that came in, every project I actually wanted, every client I genuinely enjoyed, came from someone I'd already worked with. They came back because I did good work the first time, replied when they had a problem, and checked in when I thought the timing was right. That's the whole strategy. That's the six figures.

You've done good work. You have clients who liked it. And you're still spending most of your time trying to convince people who've never heard of you to trust you. I know reaching back out to someone you've already worked with feels loaded, like you should wait until you have something new, like you'll seem desperate, like you're admitting something isn't working. So instead you create content for strangers, and you keep that comfortable feeling of doing marketing without having to do the thing that actually feels risky.

A client I worked with stopped looking at bringing in more people. She went back to who had already bought instead. She segmented her most engaged buyers and reached out. So far she has brought in over £8,000, with an average transaction of £169. That wasn't a couple of people buying something expensive, that was real people who already knew her, who just a little herding towards something that they might like. They were ready to buy, and needed a prod.

Your next client isn't a stranger. They're already in your world. And once you actually believe that, not just nod at it, but build your week around it, you stop burning Sunday planning content for people who don't know you yet. You start with who is already there. And there are always more than you think.

Zx

PS - Get Booked is a five-day sprint where you'll work out exactly who to contact, what to offer them, and how to write the message. You'll have something sent by Friday. £95 + VAT, starts 20th April. [link]

Woodplumpton Lane, PRESTON, Lancashire GB
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