|
I'm Zoë. I run Falling Forwards Ltd. I write Booked By Friday, a weekly email that lands every Sunday with one specific action you can take that week to land a paid booking by Friday from people already in your world. Past clients, lapsed buyers, the lead who said "not yet" three months ago. If you sell services and your calendar's lighter than you'd like, that's the inbox you want to be in.
I nearly told someone to build a new offer this week. Like, was halfway through typing the sentence and everything. “You need something in the middle.” And then I looked at it and thought… do you though? Because her offers did have one of those gaps that makes my business-coach brain start getting ideas. Something cheap at one end, something expensive at the other and absolutely sod all in between. You KNOW the one. It looks unfinished. Almost offensively so. Like obviously we need to pop a...
Three years, four million. I walked away and left all the proof behind. "The proof you can't package is still proof." I spent three years taking a business from just under a million to four million a year. I know exactly what I did. That was me. And I can't use any of it. I can't name it, I can't cite it, I can't reference it. I walked away from that situation and I left the proof behind. So when I started Falling Forwards I had this weird thing where I knew exactly what I was capable of and...
You know the version that lands on calls. That one isn't in your emails. "Who are you actually writing for?" You know that thing that happens in a call when someone asks you a question and you just... answer it? No build up, no thinking about how it's going to land, you just say the thing you actually think. And then they message you two days later and say "I've been thinking about that for weeks." That's the version of you that makes people buy. And it's almost never the version that makes...