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Booked By Friday: weekly emails about which past client to message this week.

I can't use any of it

Published about 6 hours ago • 1 min read
Three years, four million. I walked away and left all the proof behind.

"The proof you can't package is still proof."

I spent three years taking a business from just under a million to four million a year. I know exactly what I did. That was me.

And I can't use any of it. I can't name it, I can't cite it, I can't reference it. I walked away from that situation and I left the proof behind.

So when I started Falling Forwards I had this weird thing where I knew exactly what I was capable of and I couldn't point to any of it publicly. And for a while that felt like starting from scratch, like none of it counted because I couldn't put it in a case study.

Your clients know. The person whose business grew because of you knows. The one who renewed because of how you handled something knows. The one who referred three people knows.

That's not nothing just because it's not on your website.

The proof you can't package is still proof.

So this week, write down three things you've done for clients that you've never talked about publicly. Not for a post, not for a case study. Just for you. Because most people are sitting on more evidence of their own capability than they've ever given themselves credit for, and that's where the confidence to charge properly, pitch properly, and show up properly actually comes from.

Speak soon,
 
Working on
100 Reps Club round 1
Testing
sending different kinds of emails
Eyeing
An in person round table day...
Next to open
100 Reps Club round 1
 

Speak soon

Zx
 

Booked By Friday: weekly emails about which past client to message this week.

Zoë Dew

I'm Zoë. I run Falling Forwards Ltd. I write Booked By Friday, a weekly email that lands every Sunday with one specific action you can take that week to land a paid booking by Friday from people already in your world. Past clients, lapsed buyers, the lead who said "not yet" three months ago. If you sell services and your calendar's lighter than you'd like, that's the inbox you want to be in.

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