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Booked By Friday: weekly emails about which past client to message this week.

surviving on cheap coffee and pepperamis.

Published 6 months ago • 3 min read

I'm well and truly in my Threads era.

Is this how it was on old school Twitter?

I've had 4 people follow me and DM me on IG this week to say they love my energy and that is all from Threads.

The most recent instance was me commenting to say that if you are at capacity until Q4 2026 that is a scaling problem. I had some pushback

"SOME OF US DON'T WANT TO SCALE!!!!!!!!! SOME OF US WANT TO KEEP 1:1 SMALL!!!!!!"

Where did I say that scaling means filling your diary more than a tub of pick and mix that you don't have to weigh?

Because if that was implied, I'm sorry Paula. It really wasn't what I meant.

The thing is you're really not that special. This phrase is something I always come back to, my brother Garth said it to me 8 years ago when I didn't want to get on video. But it applies here too.

I'm going to be so incredibly bold and say with love I am not waiting a year to work with anyone.

If you are booked out a year in advance there are 3 opportunities for scaling that mean you can get my dollar dollar faster that don't include working 15 hour days and surviving on cheap coffee and pepperamis.

Number one: the pricing problem

If you are constantly booked out and you're converting at 80% plus, you're underpricing yourself. This is not a bad thing, but it does mean you are undercharging and could be making more money from those that are gagging to work with you. Not in a mercenary way, but you are not elevating yourself as the utter BADDIE that you are and boo I need you to hold yourself in that esteem. You've been slogging for years - it's time to put your prices up.

Number two: the systems problem

"But I love the uniqueness of everything I do" Boo no. That is not how we roll. I'm going to need you to audit your process and see what can be automated so you can spend that time scaling the other offers you have. Or even creating new ones in your eco system to support those that arent a fit for that one to one offer. You are not replacing you. You are giving work to a computer that you don't need to be doing, things like sending reminders, creating diary invites, setting up calls and collecting info. Your genius deserves more.

Number three: the deliverables problem

When was the last time that you audited the deliverables? You're offering 30 - 90 days support because you feel like that's what gets people over the line but your last 15 clients havent taken you up on it. You include a kick off call but it is just you explaining what was in the welcome email. Make your offer lean - it frees you up to do more of the money making stuff that works.

If you want to keep 1:1 small and dainty fabulous I love that for you.

But I'm here saying I love you and I want you to make more money.

Here's how I can help you do that.

  1. Book Look How Good You're Doing - £500+VAT until the end of December. Done for you data audit and strategy where I guarantee to find opportunities to make £20k+ in the next 90 days. Or I refund you the payment you made to me. Click here to see what the craic is.​
  2. Apply for an Oh Shit! Report - Freeeeeee. Answer 6 qs about your offers and I'll ive you a 5 minute review of what to focus on. This is based on your responses and not looking at your data - click here to redeem.​

I'm here for you to have the best 2026 ever. That starts with you making decisions based on your own data - not what some guru who doesn't even know your business name suggests in a reel.

Smooches

Zx

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Booked By Friday: weekly emails about which past client to message this week.

Zoë Dew

I'm Zoë. I run Falling Forwards Ltd. I write Booked By Friday, a weekly email that lands every Sunday with one specific action you can take that week to land a paid booking by Friday from people already in your world. Past clients, lapsed buyers, the lead who said "not yet" three months ago. If you sell services and your calendar's lighter than you'd like, that's the inbox you want to be in.

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