Hey Reader,

You're probably creating content for the wrong people.

I know, I know. You've been told to "know your audience" a million times. But here's what nobody mentions - you're likely optimising for the people who engage with your content, not the people who actually buy from you.

Your Instagram stories get hundreds of views. Your posts get tons of comments. People DM you saying "this is exactly what I needed to hear!"

So why anytime you're selling anything does it still feeling like you're pulling teeth?

Because the people who buy and the people who comment aren't the same people. And if you don't track the difference, you'll keep building your third lead magnet this year for your fans instead of your customers.

I've seen accounts with 3k followers outsell those with 50k followers coz engagement means nothing if no one's buying. When I worked behind the scenes, this pattern was everywhere - successful entrepreneurs with massive audiences wondering why their conversions were garbage. They were looking at the wrong things.

The day I started paying attention to my own patterns instead of obsessing over everyone else's reactions, everything clicked. That's how I went from employee to multi-six figures in year one.

Learning to read your own business data isn't just about this launch or this quarter. It's about never again wondering "should I build this offer?" or "why didn't that work?" You'll know. Because you'll have the data.

This is the skill that separates entrepreneurs who scale sustainably from those who burn out chasing vanity metrics.

Most business advice is designed to sell courses, not grow businesses. They want you confused and constantly looking for the next framework because that's how they make money off your uncertainty.

But the answers aren't in someone else's strategy. They're in your own patterns, waiting for you to notice them.

4 Questions to Track What's Driving Your Sales Thursday Sept 25th | 7pm GMT+1

I'm going to show you the exact questions that reveal who's actually buying from you (and why), so you can stop creating offers for people who'll never purchase them.

[Register here]

No more guessing. No more copying. Just you, finally seeing your business clearly enough to make it work for you.

Zx

P.S. You're smarter than the strategy you're currently following. Act like it.