I'm Zoë. I run Falling Forwards Ltd. I write Booked By Friday, a weekly email that lands every Sunday with one specific action you can take that week to land a paid booking by Friday from people already in your world. Past clients, lapsed buyers, the lead who said "not yet" three months ago. If you sell services and your calendar's lighter than you'd like, that's the inbox you want to be in.
Stumbling on step 2
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Hey Reader, One of my favourite parts to teach in Leads Actually is the 4x1 process of creating an offer that your audience is obsessed with. Here’s how it works:
Most of my students stumble on Step 2 at first. That’s because knowing the solution your audience wants is different from knowing the solution that truly solves their problem. I’ve been there myself! I used to create tools and resources I thought were perfect for solving lead generation issues, but they didn’t connect with what my audience was actually looking for. For example, I built a free training that took a deep dive into audience research, which while it was packed with value, it didn’t feel relevant enough for my audience to hit download. The real solution they were looking for? More enquiries. That’s the problem Leads Actually tackles head-on. Here’s how Leads Actually helps you double your enquiries in 90 days:
When your audience is obsessed with your offer, they can’t stop talking about it—and neither can you. Leads Actually gives you the tools, frameworks, and support to make that happen. In 90 days, you’ll have a clear, irresistible offer, more engaged enquiries, and the confidence to keep growing your business. By the 1st May you could be swimming in enquiries, with the offer your audience is craving. Smooches |
Booked By Friday: weekly emails about which past client to message this week.
I'm Zoë. I run Falling Forwards Ltd. I write Booked By Friday, a weekly email that lands every Sunday with one specific action you can take that week to land a paid booking by Friday from people already in your world. Past clients, lapsed buyers, the lead who said "not yet" three months ago. If you sell services and your calendar's lighter than you'd like, that's the inbox you want to be in.
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You know the version that lands on calls. That one isn't in your emails. "Who are you actually writing for?" You know that thing that happens in a call when someone asks you a question and you just... answer it? No build up, no thinking about how it's going to land, you just say the thing you actually think. And then they message you two days later and say "I've been thinking about that for weeks." That's the version of you that makes people buy. And it's almost never the version that makes...