Hey Reader,

One of my favourite parts to teach in Leads Actually is the 4x1 process of creating an offer that your audience is obsessed with.

Here’s how it works:

• Step 1: Identify the problem your audience thinks they have (not what you know it is).
• Step 2: Understand the solution they’re actively searching for (this is where most of us get tripped up).
• Step 3: Align their desired solution with the offer you already have.
• Step 4: Promise a tangible, measurable outcome that makes their yes feel inevitable.”

Most of my students stumble on Step 2 at first. That’s because knowing the solution your audience wants is different from knowing the solution that truly solves their problem.

I’ve been there myself! I used to create tools and resources I thought were perfect for solving lead generation issues, but they didn’t connect with what my audience was actually looking for. For example, I built a free training that took a deep dive into audience research, which while it was packed with value, it didn’t feel relevant enough for my audience to hit download.

The real solution they were looking for? More enquiries. That’s the problem Leads Actually tackles head-on.

​Join the waitlist now and unlock a 60-minute 1:1 session with me to make your offer irresistible. Doors open January 13th—let’s create the offer your audience is craving!​

Here’s how Leads Actually helps you double your enquiries in 90 days:

• Pinpoint Your Audience: Use frameworks like The Lens to deeply understand your ideal clients’ needs and desires.
• Create an Offer They Can’t Resist: With the Juicy Offer Framework, you’ll design an offer so clear and enticing that your audience can’t say no.
• Stand Out and Shine: Identify what makes you unique and build messaging that highlights why your offer is the solution they’ve been searching for.
• Message That Converts: Learn to craft headlines, emails, and posts that emotionally connect with your audience and inspire action.
• Ongoing Support: Get live coaching, feedback, and Slack access to keep you moving forward.

When your audience is obsessed with your offer, they can’t stop talking about it—and neither can you. Leads Actually gives you the tools, frameworks, and support to make that happen. In 90 days, you’ll have a clear, irresistible offer, more engaged enquiries, and the confidence to keep growing your business.

​Ready to double your enquiries in 90 days? Secure your spot in Leads Actually today and start building the offer your audience can’t resist. Doors open January 15th!​

By the 1st May you could be swimming in enquiries, with the offer your audience is craving.

Smooches
Zx