Three years, four million. I walked away and left all the proof behind. "The proof you can't package is still proof." I spent three years taking a business from just under a million to four million a year. I know exactly what I did. That was me. And I can't use any of it. I can't name it, I can't cite it, I can't reference it. I walked away from that situation and I left the proof behind. So when I started Falling Forwards I had this weird thing where I knew exactly what I was capable of and...

You know the version that lands on calls. That one isn't in your emails. "Who are you actually writing for?" You know that thing that happens in a call when someone asks you a question and you just... answer it? No build up, no thinking about how it's going to land, you just say the thing you actually think. And then they message you two days later and say "I've been thinking about that for weeks." That's the version of you that makes people buy. And it's almost never the version that makes...

The only framework a girl can depend on is her own On going down rabbit holes "What's the dumbest thing I can say?" Last year I went heavily into AI and automation. Everyone was doing it, there were frameworks everywhere, people making money from it, and I followed the road. The numbers looked fine the whole time. The relationship with my audience was doing something else entirely. I'll still be recovering at the end of this year. The thing nobody tells you about following someone else's...