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Hey Reader, Last week, my phone lit up with a WhatsApp from a friend. Two words: “Gossip incoming.” You already know I dropped everything. Because nothing interrupts a workday faster than the promise of juicy news. Five minutes later, I had the full tea on a couple of people we used to work with. Messy break-ups. A "not my choice but making the best of it" DM. A surruptitious scroll for clues on FB (there were actually loads if I had bothered to look). Completely useless information. And yet… thrilling. Why is that? Why is gossip so tasty? None of it made me a better person. But here’s the thing — being “in the know” does something to your brain. It’s like peeking behind the curtain and realising you’re seeing the real story, not the PR version. It’s addictive. Now imagine that same “inside scoop” feeling… but about your own business. Not in a scandalous way. In a “holy sh*t, there’s thousands sitting here and I didn’t even know it” way. That’s what the Fix This First gives you. It’s the gossip your numbers would spill if they could talk. The stuff hiding in plain sight — the kind of money leaks you can’t unsee once you spot them.
If it only finds you £1k this year, it’s paid for itself ten times over. But the longer you wait, the more money slips away unnoticed. Another month of “I’ll get to it later” could mean another £1k, £5k, even £14k… gone. Find your hidden money now → [Buy here] Speak soon Zx P.S. Are you into gossip? I’ve been thinking about doing an industry-wide “habits” report for 2026 — the kind that calls out the myths (remember the old “27 touchpoints” stat that everyone parroted?) and what’s actually true now. Would that be useful to you? Hit reply and tell me. |
I'm Zoë. I run Falling Forwards Ltd. I write Booked By Friday, a weekly email that lands every Sunday with one specific action you can take that week to land a paid booking by Friday from people already in your world. Past clients, lapsed buyers, the lead who said "not yet" three months ago. If you sell services and your calendar's lighter than you'd like, that's the inbox you want to be in.
In September 2023, my brother and I had an idea. For 100 days, we’d spend 100 minutes a day working on our businesses and see what happened. That was basically the whole idea. 100 days. 100 minutes a day. Work on your business. I invited some other people to do it with us, because apparently if I’m doing something slightly ridiculous I need witnesses. The important bit is that I wasn’t telling people what they had to spend those 100 minutes doing. It wasn’t 100 minutes of sales, or marketing,...
Whale hello there, Reader, Have you heard of Rate My Chives? It's an Instagram account. A very serious Instagram account. People, and not just home cooks, we're talking actual chefs, submit their chive-chopping for rating. And the ratings are... completely unregulated. A 6.6 here. A 7.4 there. No apparent rubric. No explanation. The comments section is full of professional chefs nodding gravely and offering their thoughts on the chop. The thing that got me though, was what happens BEFORE the...
Can I tell you something I’ve been sitting on for a while? I want to start a sweatshirt business. Not “I’ve looked into it a bit.” I mean I have an actual list of ideas for fun, punny, printed sweatshirts and I am doing nothing with it because one half of my brain is screaming “JUST START” and the other half is going “Zoë, concentrate on the business you already have.” So for now, the list lives in a my notes app, haunting me. (Would you like to see some of them? Maybe that's my IG post today...