I'm Zoë. I run Falling Forwards Ltd. I write Booked By Friday, a weekly email that lands every Sunday with one specific action you can take that week to land a paid booking by Friday from people already in your world. Past clients, lapsed buyers, the lead who said "not yet" three months ago. If you sell services and your calendar's lighter than you'd like, that's the inbox you want to be in.
What 100 Reps Club actually is
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Time to put it in one place so you can decide if it's for you or it's not. Who it's for Service providers and online business owners who've already bought the courses, watched the masterclasses, screenshotted the Instagram carousels, and still aren't doing the reps that produce repeat revenue. You don't have a knowing problem. You have a doing problem. If that landed, keep reading. What it is An inaugural 8 week round of whar will be a 90 Day membership. One cohort, moving through it together. There's a tracker, a Slack channel, eight Cardinal Rules, and the reps. A rep is one commercial action, a pitch, a follow-up, a price sent, an offer made, a real ask. A zero is a logged day with no rep, and that counts too. What doesn't count is skipping the log. It's not a course. There's no module to complete. There's nothing to finish reading. It's an 8 week window with structure around it. Why Because the reason your business isn't where you want it isn't a missing strategy. It's the gap between knowing and doing. Another course adds to the pile. A rep adds to the bank. The tracker tells you the truth about what you're actually doing, the Slack means someone witnesses it, and the cohort means you're not the only one logging on a Tuesday at 9pm having had a bad day. The promise is a 25% repeat revenue baseline by the end of the run, from reps you actually log. The deeper one: you stop buying courses to feel productive. You stop "starting Monday." You build a business off doing instead of learning. When Round One starts tomorrow, Friday 1st May. We run until 30th June 2026. Day 1 is cohort start. Days 1 to 60 you log a rep or a zero. Day 61 is finish. Day 62 you decide what's next. How it works day to day Open the tracker. Log the rep. Note the minutes spent, which Revenue R it falls under (Reach, Return, Retain, Reengage, Refer), the activity, an effort score 1 to 6, a feeling score 1 to 6, the outcome, and any money made. Honest scores, not tidy ones. Then post one line in Slack so the room sees you. That's the whole loop. The whole point is that the loop is small enough to do on a bad day. How to join Doors for Round One close tomorrow. If you in reply to this email with the word IN and Ill send you the link right back. That's the whole thing. 61 days, one cohort, the reps logged honestly, witnessed by people doing the same. Oo also if you're sneaky and want to look at the portal before you join I have a behind the scenes video - you know the drill, you need to ask for it. Zoë P.S. If you're reading this and thinking "I don't need accountability, I need motivation," 100 Reps Club isn't for you. Motivation is a feeling. The reps happen whether the feeling shows up or not. That's the whole offer. |
Booked By Friday: weekly emails about which past client to message this week.
I'm Zoë. I run Falling Forwards Ltd. I write Booked By Friday, a weekly email that lands every Sunday with one specific action you can take that week to land a paid booking by Friday from people already in your world. Past clients, lapsed buyers, the lead who said "not yet" three months ago. If you sell services and your calendar's lighter than you'd like, that's the inbox you want to be in.
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