Hey Reader,

Isn't it exciting when you have a new idea and you can't wait to just get selling?

I am not one for a slow burn - I want the glory now dammit! So this way of launching Do the Effing Work has been a bit torturous if I am honest!

One person, one problem, one piece of content.

Today's problem? Well it is one that everyone I know has faced - zero sales.

Even the big names suffer from this, and slowly fade that service away never to be seen again (or just get it launched under a new name a week later).

Thing is us peeps who are deep in the grind are emotionally attached to that new thing we created, and cannot believe that no one else is as in love with it as we are? I mean WTF Janet^ why don't you love my thing?

Honestly? It's because the people that thing is perfect for don't know that it's perfect for them BECAUSE YOU'VE GIVEN THEM TOO MUCH INFORMATION!

One person, one problem, one piece of content.

At the Overnighter last week, one of the attendees was having trouble articulating the service she had to offer.

She knew what she wanted to get across but she didn't have the language she needed to convey that. She was trying to make it sound complicated and interesting and shiny when all she needed was one simple statement that spoke to her audience.

That statement for me is: I help you do the work.

Whether that is figuring out what the work is, to holding space for you to do it or telling you your to do list for the next week - I am that person.

In the Do the Effing Work Bolt tier, we have that chance every week to go over what it is you do and how you help and how you're going to make sales that week. Then, there are content audits galore, an unlimited amount of submissions to get my take (and strip back) what you want to promote.

I know that if you join this tier, your business will grow because I am not in the habit of making promises I can't keep. I promise that within 30 days your productivity will rise by 25% which means your revenue will too because you are doing the effing work you need to do to make money.

It's just in Bolt, I get a little more in your face about it.

​Doors open till Monday, I want you with me. ​

Speak soon

Zx

^I picked Janet as hopefully a name no one has but if you do, it's purely coincidental