I speak too fast and I'm neurodivergent. "The thing you've been editing out is probably the thing the right people are waiting for." I started putting a slide at the beginning of my presentations that says exactly that. I speak too fast. I'm neurodivergent, for me that's ADHD and autism, which means I struggle to look at the camera, I need to read my notes, and once I get going I'm not stopping so try and keep up. If any of that's a problem, watch me on replay, I really won't be offended. I...
about 10 hours ago • 1 min read
Three years, four million. I walked away and left all the proof behind. "The proof you can't package is still proof." I spent three years taking a business from just under a million to four million a year. I know exactly what I did. That was me. And I can't use any of it. I can't name it, I can't cite it, I can't reference it. I walked away from that situation and I left the proof behind. So when I started Falling Forwards I had this weird thing where I knew exactly what I was capable of and...
2 days ago • 1 min read
You know the version that lands on calls. That one isn't in your emails. "Who are you actually writing for?" You know that thing that happens in a call when someone asks you a question and you just... answer it? No build up, no thinking about how it's going to land, you just say the thing you actually think. And then they message you two days later and say "I've been thinking about that for weeks." That's the version of you that makes people buy. And it's almost never the version that makes...
7 days ago • 1 min read
The only framework a girl can depend on is her own On going down rabbit holes "What's the dumbest thing I can say?" Last year I went heavily into AI and automation. Everyone was doing it, there were frameworks everywhere, people making money from it, and I followed the road. The numbers looked fine the whole time. The relationship with my audience was doing something else entirely. I'll still be recovering at the end of this year. The thing nobody tells you about following someone else's...
9 days ago • 1 min read
Time to put it in one place so you can decide if it's for you or it's not. Who it's for Service providers and online business owners who've already bought the courses, watched the masterclasses, screenshotted the Instagram carousels, and still aren't doing the reps that produce repeat revenue. You don't have a knowing problem. You have a doing problem. If that landed, keep reading. What it is An inaugural 8 week round of whar will be a 90 Day membership. One cohort, moving through it...
21 days ago • 2 min read
SUNDAY SCORES STOP TRYING TO IMPRESS STRANGERS Sunday Scores where every Sunday I send one real thing about getting booked from the people already in your world. Last year I made six figures. I did not run a launch. I did not grow my audience. I did not post consistently enough to justify the results, if I'm being honest. Every piece of work that came in, every project I actually wanted, every client I genuinely enjoyed, came from someone I'd already worked with. They came back because I did...
2 months ago • 1 min read
If you have spoken to me in the last three months you have probably heard me say something along the lines of "I feel like I am about 100m from the peak of Mount Everest and I just can't see what's over the top". Have you felt like that this year? I have been consciously putting my eggs into YES baskets, seeing what kind of eggs they'll end up being and right now they are all still incubating and nothing has cracked. If you have spoken to me in the last three months you have probably heard me...
6 months ago • 3 min read
I'm well and truly in my Threads era. Is this how it was on old school Twitter? I've had 4 people follow me and DM me on IG this week to say they love my energy and that is all from Threads. The most recent instance was me commenting to say that if you are at capacity until Q4 2026 that is a scaling problem. I had some pushback "SOME OF US DON'T WANT TO SCALE!!!!!!!!! SOME OF US WANT TO KEEP 1:1 SMALL!!!!!!" Where did I say that scaling means filling your diary more than a tub of pick and mix...
6 months ago • 3 min read
Hey Reader, I spent weeks building this calculator for my website. You'd plug in your audience size and engagement rates, and it would tell you how much money was sitting in your following. I was so proud of it. Posted about it everywhere, sent it to my email list, even mentioned it on podcasts. The traffic was incredible - 60 page views in the first week. One person filled it in. My first instinct was to write new angles for promoting it. Maybe create some Reels showing how it worked. Design...
8 months ago • 1 min read